Fayetteville State University
College of Arts and Sciences
Department of Performing and Fine Arts
I. LOCATOR INFORMATION
Semester: Fall Year: 2003
Course No.: SPEE 310-01 Course Name: Public Speaking Credit Hours: 3
Day/Time Class Meets: MWF 11:00-11:50 Room/Bldg: Butler 236
Instructor: Dr. Jeanie Almeida
Office Location:206 Telecommunications Office Phone: 672-2031
Office Hours: MW:2-4, TTh:11-12, 2-3 E-mail:firstname.lastname@example.org
II. COURSE DESCRIPTION
A study of the principles of speech composition and delivery, with practice in preparing and presenting various types of speeches. Prerequisite: SPEE 200 or consent of the instructor.
DiSanza, J. R. & Legge, N. J. (2003). Business and Professional Communication: Plans, Processes, and Performance. Needham Heights, MA: Allyn & Bacon.
IV. SPECIFIC COURSE OBJECTIVES
At the end of the course, the facilitator of learning will:
(1) Demonstrate an understanding of the process of communication in public and professional communication situations.
(2) Demonstrate an understanding of principles of effective public and professional communication including the following:
a) the goals of communication in different organizational contexts
b) listening and feedback within organizational relationships
c) interpersonal networks and organizational politics
d) communicating in organizational groups and teams
e) audience feedback in a variety of public communication
(3) The student will acquire facility in techniques of preparing and delivering presentations including:
a) designing speech outlines
b) researching topics
c) organizing ideas within a presentation
d) creating and using visual aids
(1) Use a variety of formal and informal assessments aimed at meeting program goals and positive student learning including formal exams, formal presentations, peer review and written drafts and outlines.
(2) Assess and evaluate performance in public
(1) Reflect on and evaluate teaching and learning through class discussion, teacher-student conferences, and self-criticism.
(1) Apply new technologies to teaching, learning and
a) using power point to enhance presentational ability;
b) using email to enhance resumes and cover letters;
c) using computer word processors to edit and revise speech
d) videotaping employment interviews with students;
e) using media and graphic aids to enhance presentational ability.
(1) Understand the differences that exist among people and their cultures and the ways in which these differences affect individuals’ view of the world, their values, and their interpretations of the events of their lives.
(1) Collaborate with colleagues, parents, local schools, agencies and the community to support learning and achievement for all students.
(2) Participate in collaborative employment training interviews.
V. COURSE COMPETENCIES
Knowledge INTASC #1
Reflection INTASC #9.4
Technology INTASC #6.13 NCDPI #6.4
Diversity INTASC #3
Collaboration INTASC #10.12, NCDPI #10
VI. EVALUATION CRITERIA
Employment Interview 80 points
Resume 40 points
Cover Letter 30 points
Electronic Resume 30 points
Sales Presentation 80 points
Sales Outline 40 points
Proposal Presentation 100 points
Proposal Outline 40 points
Crisis Briefing 120 points
Crisis Storyboard 50 points
Attendance 40 points
Midterm 75 points
Final Exam 75 points
Total Points 800 points
B. Grading Scale
A=736-800 points (92-100)
B=664-735 points (83-91)
C=564-663 points (73-81)
D=512-583 points (64-72)
F=below 512 points 63 or less (Academic Failure)I= Incomplete Must have passing grade to qualify.
VII. COURSE OUTLINE WITH ASSIGNMENT SCHEDULE
Date Wk Topic Assignment
8/20 1 Overview of course; the process of communication Text, Ch. 1
8/25 2 Listening and feedback in organizational relationships Text, Ch. 3
8/27 Interpersonal Politics: Power and sexual harassment Text, Ch. 4
8/29 in organizations
9/1 Labor Day Holiday
9/3 3 Audience Feedback Text, Ch. 6
9/5 Audience Feedback
9/8 Preparing and delivering presentations Text, Ch. 7
9/10 4 Creating and using visual aids Text, Ch. 8
9/12 Sales Presentations Text, Ch. 11
9/15 Outlines Text, pp. 166-72
9/17 5 Sales Presentations
9/19 Sales Presentations
9/22 6 Sales Presentations
9/24 Sales Presentations
9/26 Sales Presentations
9/29 7 Employment Interviews Text, Ch. 2
10/1 Employment Interviews
10/3 Employment Interviews
10/6 8 Employment Interviews
10/8 Employment Interviews
10/10 Employment Interviews
10/13 9 Review for Midterm
10/15 Midterm Chs. 1-4, 6,-8.
10/17 FALL BREAK
10/20 10 Proposal Presentations Chs. 10, 12
10/24 Sign-up for Proposal presentations
10/27 11 Proposal Presentations
10/29 Proposal Presentations
10/31 Proposal Presentations
11/3 12 Proposal Presentations
11/5 Proposal Presentations
11/7 Proposal Presentations
11/10 13 Crisis communication Chapter 13
11/12 Communicating in organizational groups/teams Chapter 5
11/14 Select topic and presentation style
11/17 14 Prepare crisis briefings
11/19 Crisis Briefings
11/21 Crisis Briefings
11/24 15 Crisis Briefings
11/26 Crisis Briefings
11/28 Thanksgiving Holiday
12/1 16 WrapUp and Review for Final
12/3 Last Day of Class
Final Exam is scheduled on Monday, Dec. 8 at 11:00-12:50.
VIII. COURSE REQUIREMENTS
Select a product or service and present a 5 minute presentation asking the audience to purchase that product or service. Choose a product or service that your audience is "qualified" to purchase. The presentation should use visual aids and appropriate persuasive strategies to convince the audience.
Employment InterviewsDevelop a personal resume and cover letter for a job of your choice. Each student will interview and be interviewed by a classmate for the job. Both partners will critique each others’ interviewing strategies. Employment interviews will be videotaped and evaluated.
Proposal presentationsAsk members of the audience to support a particular proposal in this 5-7 minute presentation. The speech should be extemporaneously delivered and include appeals based on credibility, logic and emotion. There will be a question and answer session with the audience after the presentation. Research is required. Proposals should be methodically developed and include cost benefits analysis and future consequences of implementation.
After thorough research, assume the role of a public information officer in an organization experiencing a crisis. Develop a 5-7 minute presentation that responds to the crisis in such a way that public and organizational interests are protected. The speech should adhere to the crisis speaking guidelines outlined in class and the persuasive speaking guidelines outlined during the proposal presentation. Groups of three to five students will be teaming up to produce the crisis presentation.
General Presentation Instructions
Written instructions for each presentation will be given prior to presentation weeks. The speech outline should be handed in on the day the presentation is given as the outline is a part of the overall presentation grade. Audiovisual material is required for all presentations. Oral presentations are evaluated along five criteria:
(1) Organization of the content: presentations should be structured so that major points are highlighted and backed up with sufficient support material. Minor points should strengthen, shed light on, or otherwise enhance major points.
(2) Research material: presentations should be backed up by solid research which should be cited orally and listed in the bibliography in the outline. Sources which presenters can draw upon can vary from textbooks, nonfiction books, journal articles, trade magazines, business and industry handbooks and manuals, newspapers, news programs, documentaries, interviews and concrete personal experience.
(3) Introductions, transitions, summaries and conclusions: effective speakers analyze the audience’s intellectual and psychological needs to construct presentations which attract and hold the audience’s attention throughout the presentation.
(4) Delivery: the speaker should use clear concise language, free of grammatical error, and phrased in an attractive manner. The speaker should project well to the audience, make eye contact, and deliver a well-rehearsed extemporaneous speech. Pacing should be moderate and the allotted time period should be used in an effective manner. Audiovisuals should be well explained and enhance the overall presentation.
(5) Reasoning: the content should be logically well structured and internally cohesive. Arguments should be comprehensible in both a logical and psychological sense. Content should be adapted to the needs of the speaker, the audience and the occasion.
IX. TEACHING STRATEGY
Student presentations comprise the majority of the course although lectures, discussions, and video review and analysis will also be used. Lectures will be used to present material in the text along with handouts. As we have the use of a computerized classroom with media capacity, power point will be used for some lectures and is available for use in student presentations. The VCR unit is also available for student presentations along with a screen which can be used for transparencies, film and other media technologies.
Argyle, M. Bodily Communication. New York: International Universities Press, 1975.
Albrecht, T. L. and Bach, B. W. Communication in Complex Organization. Fort Worth: Harcourt Brace, 1997.
Barton,L. Crisis in Organizations: Managing and Communicating in the Heat of Chaos. Cincinnati: South-Western Publishing Co., 1993.
Benoit, W. L. Accounts, Excuses, and Apologies: A Theory of Image Resotration. Albany; State University of New York Press, 1995.
Eisenberg, E. M. and Goodall, Jr., H. L. Organizational Communication: Balancing Creativity and Constraint. New York: St. Martin’s Press, 1993.
Elgin, S. H. Gentle Art of Verbal Self Defense. Englewood Cliffs, N. J.: Prentice-Hall Spectrum Books 1980.
Fishbein, M. & Ajzen, I. Belief, Attitude, Intention, and Behavior. Reading, MA: Addison-Wesley, 1975.
Folger, J. P., Poole, M. S. & Stuttman, R. K. Working Through Conflict. New York: Longman, 1997.
Gleason, L. B. The Development of Language. Columbus, OH: Merrill, 1989.
Greenberg, J. H., ed. Universals of Language. Cambridge, Mass.: MIT Press, 1963.
Grice, G. L. and Skinner, J. F. Mastering Public Speaking. Boston: Allyn and Bacon, 1995.
Hall, E. T. The Silent Language. Garden City, NY: Doubleday, 1959.
Henley, N. M. Body Politics: Power, Sex, and Nonverbal Communication. Englewood Cliffs, NJ: Prentice-Hall, 1977.
Hocker, J. L. and Wlmot, W. W. Interpersonal Conflict. Dubuque, IA: Wm. C. Brown, 1995.
Holcombe, M. W. and Stem, J. K. Presentations for Decision Makers. New York: Van Nostrand Reinhold, 1996.
Janis, I. L. Victims of Groupthink. Boston: Houghton Mifflin, 1972.
Knapp, Mark. Nonverbal Communication in Human Interaction, 2nd ed. New York: Holt Rinehart and Winston; 1978.
Littlejohn, S. W. Theories of Human Communication. Fifth Edition. Belmont, Calif.: Wadsworth Pub. Co., 1996.
May, R. The Meaning of Anxiety. New York: W. W. Norton & Co., 1977.
Mehrabian, A. Nonverbal Communication. Chicago, Il.: Aldine, 1972.
Pepper, G. L. Communicating in Organizations: A Cultural Approach. New York:McGraw-Hill, 1995.
Pinker, S. The Language Instinct: How the Mind Creates Language. New York: HarperCollins, 1994.
Rawlins, W. K. Friendship Matters: Communication, Dialectics, and the Life Course. New York: Aldine de Gruyter, 1992.
Rokeach, M. The Nature of Human Values. New York: Free Press, 1973.
Rogers, C. Carl Rogers on Personal Power. New York: Delacorte Press, 1977.
Sprague, J. and Stuart, D. Fort Worth: Harcourt brace College Publishers, 1996.
Steil, L. K., Barker, L. L., and Watson, K. W. Effective Listening. Reading, MA: Addison Wesley, 1983.
Steward, C. J. and Cash, Jr., W. B. Interviewing Principles and Practices, 2nd ed. Dubuque, IA: Wm. C. Brown, 1978.
Stewart, J. Bridges, Not Walls: A Book About Interpersonal Communication. New York: McGraw-Hill, 1990.
Swets, P. The Art of Talking So That People Will Listen: Getting Through to Family, Friends, & Associates. Englewood Cliffs, N. J.: Prentice-Hall, 1983.
Watzlavich, P., Beavin, J. H., and Jackson, D. D. Pragmatics of Human Cmmunication. New York: W. W. Norton & Cmpany, 1967.
Whalen, J. D. I See What You Mean: Persuasive Business Communication. Beverly Hills,CA: Sage, 1996.
Whorf, B. L. Language, Thought and Reality. Cambridge, MA: MIT Press, 1956.