Fayetteville State University
College of Arts and Sciences
Department of Performing and Fine Arts
I. LOCATOR INFORMATION
Semester: Spring Year: 2002
Course No.: SPEE 310-01 Course Name: Public Speaking Credit Hours: 3
Day/Time Class Meets: MWF 10:00-10:50 Room/Bldg: Butler 322
Instructor: Dr. Eugenie Almeida
Office Location: 206 Telecom Center Office Phone: 672- 2031
Office Hours: MW:11-2:00, TTh: 1:00-2:00 E-mail:email@example.com
II. COURSE DESCRIPTION
A study of the principles of effective public communication, focusing on speech preparation and design, audience analysis, and speech presentation in a variety of public situations. Prerequisite: SPEE 200 or consent of the instructor.
DiSanza, J. R. & Legge, N. J. (2000). Business and Professional Communication: Plans, Processes, and Performance. Needham Heights, MA: Allyn & Bacon.
IV. SPECIFIC COURSE OBJECTIVES
At the end of the course, the facilitator of learning will:
(1) Demonstrate an understanding of the process of communication in public and professional communication situations.
(2) Demonstrate an understanding of principles of effective public and professional communication including the following:
a) the goals of communication in different organizational contexts
b) listening and feedback within organizational relationships
c) interpersonal networks and organizational politics
d) communicating in organizational groups and teams
e) audience feedback in a variety of public communication situations
(3) The student will acquire facility in techniques of preparing and delivering presentations including:
a) designing speech outlines
b) researching topics
c) organizing ideas within a presentation
d) creating and using visual aids
(1) Use a variety of formal and informal assessments aimed at meeting program goals and positive student learning including formal exams, formal presentations, peer review and written drafts and outlines.
(2) Assess and evaluate performance in public communication situations.
(1) Reflect on and evaluate teaching and learning through class discussion, teacher-student conferences, and self-criticism.
(1) Apply new technologies to teaching, learning and research including:
a) using power point to enhance presentational ability;
b) using email to enhance resumes and cover letters;
c) using computer word processors to edit and revise speech outlines;
d) videotaping employment interviews with students;
e) using media and graphic aids to enhance presentational ability.
(1) Understand the differences that exist among people and their cultures and the ways in which these differences affect individuals’ view of the world, their values, and their interpretations of the events of their lives.
(1) Collaborate with colleagues, parents, local schools, agencies and the community to support learning and achievement for all students.
(2) Participate in collaborative employment training interviews.
V. COURSE COMPETENCIES
INTASC #1 The teacher understands the major concepts, assumptions, debates, processes of inquiry and ways of knowing that are central to the discipline he or she teaches.
INTASC #9.4 The teacher is committed to reflection, assessment, and learning as an ongoing process.
INTASC #6.13 NCDPI #6.4
The teacher knows how to use a variety of media communication tools, including audiovisual aids and computers, to enrich learning opportunities.
INTASC #3 The teacher understands how students differ in their approaches to learning and creates instructional opportunities that are adapted to diverse learners.
INTASC #10.12, NCDPI #10
The teacher establishes respectful and productive relationships with diverse home and community situations, and seeks to develop cooperative partnerships in support of learning and well being.
VI. EVALUATION CRITERIA
Employment Interview 80 points
Resume 40 points
Cover Letter 30 points
Electronic Resume 30 points
Sales Presentation 80 points
Sales Outline 40 points
Technical Presentation 100 points
Technical Outline 40 points
Proposal Presentation 100 points
Proposal Outline 40 points
Crisis Briefing 120 points
Crisis Storyboard 50 points
Attendance 50 points
Midterm 75 points
Final Exam 75 points
Total Points 950 points
I= Incomplete Must have passing grade to qualify.
VII. COURSE OUTLINE WITH ASSIGNMENT SCHEDULE
Date Wk Topic Assignment
8/21 1 Overview of course; the process of communication Text, Ch. 1
8/23 Listening and feedback in organizational relationships Text, Ch. 3
8/26 2 Interpersonal Politics: Power and sexual harassment Text, Ch. 4
8/28 Audience Feedback Text, Ch. 6
8/30 Technical Presentations Text, Ch. 9
9/2 Labor Day Holiday
9/4 3 Preparing and delivering presentations Text, Ch. 7, 8
9/6 Quiz Ch. s 1, 3, 4, 6
9/9 Technical Presentations
9/11 4 Technical Presentations
9/13 Technical Presentations
9/16 Sales Presentations Text, Ch. 11
9/18 5 Sales Presentations
9/20 Sales Presentations
9/23 6 Sales Presentations
9/25 Sales Presentations
9/27 Employment Interviews Text, Ch. 2
9/30 7 Writing Resumes & Cover Letters Text, Ch. 2
10/2 Preparing for Interviews
10/4 Employment Interviews
10/7 8 Employment Interviews
10/9 Employment Interviews
10/11 Fall Break
10/14 9 Quiz Ch.s 2, 7, 8, 9, 11
10/16 Proposal Presentations Text, Ch. 10
10/18 Proposal Presentations
10/21 10 Proposal Presentations
10/23 Proposal Presentations
10/25 Proposal Presentations
10/28 11 Risk Communication Text, Ch. 12
10/30 Risk Communication Text, Ch. 12
11/1 Crisis Communication Text, Ch. 13
11/4 12 Crisis Communication Text, Ch. 13
11/6 Communicating in organizational groups/teams Text, Ch. 5
11/8 Communicating in organizational groups/teams
11/11 13 Form groups for crisis briefing
11/13 Group work
11/15 Group work
11/18 14 Crisis Briefings
11/20 Crisis Briefings
11/22 Crisis Briefings
11/25 15 Crisis Briefings
11/27 Crisis Briefings
11/29 Thanksgiving Holiday
12/2 16 Group Evaluations
12/4 Group Evaluations
12/9 17 In-Class Final Quiz Chs. 5, 12, 13.
VIII. COURSE REQUIREMENTS
Technical PresentationsSelect a scientific, engineering, technological, business, regulatory, legal, managerial,
or social scientific topic to present a 4-6 minute speech about. Adapt your technical topic to a general audience. The presentation must use appropriate visual aids.
Select a product or service and present a 5-6 minute presentation asking the audience to purchase that product or service. Choose a product or service that your audience is "qualified" to purchase. The presentation must use visual aids and appropriate persuasive strategies to convince the audience.
Employment InterviewsDevelop a personal resume and cover letter for a job of your choice. Each student will interview and be interviewed by a classmate for the job. Both partners will critique each others’ interviewing strategies. Employment interviews will be videotaped and evaluated.
Proposal presentationsAsk members of the audience to support a particular proposal in this 5-7 minute presentation. The speech should be extemporaneously delivered and include appeals based on credibility, logic and emotion. There will be a question and answer session with the audience after the presentation. Research is required. Proposals should be methodically developed and include cost benefits analysis and future consequences of implementation.
After thorough research, assume the role of a public information officer in an organization experiencing a crisis. Develop a 5-7 minute presentation that responds to the crisis in such a way that public and organizational interests are protected. The speech should adhere to the crisis speaking guidelines outlined in class and the persuasive speaking guidelines outlined during the proposal presentation. Groups of three to five students will be teaming up to produce the crisis presentation.
General Presentation Instructions
The speech outline should be handed in on the day the presentation is given as the outline is a part of the overall presentation grade. Audiovisual material is required for all presentations. Oral presentations are evaluated along five criteria:
(1) Organization of the content: presentations should be structured so that major points are highlighted and backed up with sufficient support material. Minor points should strengthen, shed light on, or otherwise enhance major points.
(2) Research material: presentations should be backed up by solid research which should be cited orally and listed in the bibliography in the outline. Sources which presenters can draw upon can vary from textbooks, nonfiction books, journal articles, trade magazines, business and industry handbooks and manuals, newspapers, news programs, documentaries, interviews and concrete personal experience.
(3) Introductions, transitions, summaries and conclusions: effective speakers analyze the audience’s intellectual and psychological needs to construct presentations which attract and hold the audience’s attention throughout the presentation.
(4) Delivery: the speaker should use clear concise language, free of grammatical error, and phrased in an attractive manner. The speaker should project well to the audience, make eye contact, and deliver a well-rehearsed extemporaneous speech. Pacing should be moderate and the allotted time period should be used in an effective manner. Audiovisuals should be well explained and enhance the overall presentation.
(5) Reasoning: the content should be logically well structured and internally cohesive. Arguments should be comprehensible in both a logical and psychological sense. Content should be adapted to the needs of the speaker, the audience and the occasion.
IX. TEACHING STRATEGY
Student presentations comprise the majority of the course although lectures, discussions, and video review and analysis will also be used. Lectures will be used to present material in the text along with handouts. As we have the use of a classroom with media capacity, media equipment will be used for some assignments. The VCR unit is also available for student presentations along with a screen which can be used for transparencies and film.
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